Hola + Welcome

I’m Traci - creative designer, photographer and the heart behind Phoenix and the Ocean.

Originally from Canada, I live by the sea on Australia’s Gold Coast with my two boys, Phoenix and Cruz. What began as a creative outlet in early motherhood has evolved into a coastal-inspired brand that blends storytelling, art, and soulful design.

Here you’ll find hand-drawn wall decals, art prints, and jewellery pieces made to bring beauty, calm, and a little ocean magic into your everyday. I also work as a content creator and photographer, partnering with brands who share a love for natural light, intention, and aesthetic storytelling.

Whether you're here to decorate your home, collaborate on content, or simply soak up some inspiration - I hope I can bring more magic into your world.

Explore the Collection